Brand management is an art of making a brand and sustaining it. It is building on a promise to the customer, fulfilling those promises, and continuing the same over a period of time. Chromatus not only helps in managing the tangible and intangible characteristics of a brand but building brand identity. Launching of the brand, positioning it in the market builds and maintains the corporate image of a particular business.
A brand can carry up to six levels of meaning for an individual.
Chromatus helps in analyzing some of the important objectives of brand management:
- To identity the product range or a group of products for a marketer.
- To know the product placement in consumers’ minds for high and consistent quality.
- To influence the shopper in buying the product to cater to the need of the shopper in a unique way.
- To design and track a marketing message among end consumers.
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